Plenty of forms don’t end at an email notification. The lead flows into a CRM, a Zap, an automation platform, and the sales process starts from there. Which creates a failure mode email verification alone can’t see: the form works, the email arrives, and the CRM integration has been silently dead for three weeks.
Expired API credentials. A changed webhook URL. A Zapier task limit quietly hit mid-month. An automation someone “temporarily” paused. The form’s thank-you page smiles through all of it.
What shipped
For forms wired to a CRM or automation, Formitor now watches that real leads keep reaching the integration, and warns you if they stop.
It’s a heartbeat, not a synthetic probe: Formitor observes that the flow of genuine leads into your integration continues at its normal rhythm. When the heartbeat flatlines while the form itself keeps passing checks, that contradiction is exactly the alert you want, because it points straight at the integration layer instead of leaving you to debug the whole path.
Why this rounds out the picture
Formitor’s core promise is watching the entire journey of a lead, not the first step. That journey doesn’t end in an inbox for a lot of businesses; it ends in a pipeline stage with a follow-up task attached. Delivery verification covers submission to inbox. The integration heartbeat covers inbox to system-of-record.
A lead that made it 90% of the way is still a lost lead. Now the last 10% is watched too.